It essentially states what anyone who works with young people already knows - more and more of them are seeing religion as a non-essential in their lives.  But this article sketches the issue as one not bound specifically by the demographic of age.  That's one rather interesting aspect of the article - it avoids discussion of age, and in doing so paints a picture of a general trend, even though the majority of the people they quote in the article are in their 20's.  

There's a big difference between significant numbers of our population suddenly deciding to give up on religion, and noticing that younger people are being raised without any sort of religious influence.  That's another interesting thing the article doesn't explore - how many of these folks are being raised in non-religious homes, and how many were raised religious and then turned away from it?

Teaching ethics and philosophy and world religion to college students, I'm routinely confronted by a majority in each class who are spiritually utilitarian.  If they have spiritual beliefs, they are more likely to be pieced together based on what appeals to the individual, rather than a coherent system of belief & practice that define most traditional religions.  More students readily admit that religion is not something they spend time thinking about at all.  

This definitely would seem to be a commentary not only on the role of the Church, but the role of families in nurturing - or not nurturing - a vibrant faith life that understands religion to be intimately bound up with everyday actions, rather than a final get-out-of-hell-free card.  It's ironic that the effectively atheist rabbi the article quotes does a pretty good job of espousing the Lutheran doctrine of vocation.  We participate with God's sustaining of creation in all the little things we do and say each day.  This infuses our every day existence with meaning that transcends the very utilitarian what's in it for me? level.  

How would you articulate what your faith means to you, to someone who asked you to provide practical, tangible examples of your faith at work in your life?  How does it guide the decisions you make, the media you consume, the products your purchase, the work you do, and the way you treat the people around you?  If we have a hard time articulating this ourselves, is it any wonder that people on the fence or inclined away from faith don't see what the point of religion is?