I like a lot of Bell's stuff in these two pages.  While the principle of first mention is not something I'm personally familiar with, or entirely sold on, it does sound way cool, and I'd like to investigate further.

And the gardener/garden parallel is also important.  God is definitely up to something with Jesus, and it goes beyond the individualized salvation that contemporary Christianity has often emphasized.  It has to do with all of creation.  Everything is being reconciled, not just you and I. 

How might the Church's actions in the world, and how we talk about our faith and the Biblical witness be more compelling and relevant if we dealt with this larger fact, instead of *only* emphasizing the heaven/hell issue?